![]() ![]() ![]() In 2010, Jordan Brand released a “Silver Anniversary” Air Jordan 4, a third all-white colorway. Then, in 2011, the Air Jordan 4 received the “Doernbecher” treatment, coming in a bold combination of black, blue, electric green, and white. It was the first time an Air Jordan model had been released globally and the shoe became a roaring success.Īfter 2006, Air Jordan 4 releases all but came to a halt beside 2008's "Countdown Pack" version of the "Black Cement." This model was released alongside an Air Jordan 19 but disappointed hardcore collectors due to the absence of OG "Nike Air" branding on the heel. The OG Air Jordan 4 colorways came out that month for $110, $10 more than the Air Jordan 2 and Air Jordan 3. And also as in the previous year, Nike paid for a double-page ad in that month's Sports Illustrated Swimsuit Issue. In a feature about Sonny Vaccaro (whose part in the Air Jordan mythology is detailed here), Nike co-founder Phil Knight is seen sitting on a desk beside the "Black Cement" Air Jordan 4, holding up the "White Cement" version.Īt the All-Star Game in Houston, Jordan rocked the "Black Cement" colorway and scored 28 points. Like the previous year, Nike dropped commercials featuring Jordan and Spike Lee (aka Mars Blackmon) during the game. Although Michael Jordan didn’t debut the Air Jordan 4 until the NBA All-Star Game in February 1989, there was a sneak peek at both the "Black Cement" and "White Cement" models in the Sports Illustrated issue released on November 16, 1988. ![]()
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